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contacts","https://www.lallemandanimalnutrition.com/en/europe/contact/global-contacts/",[212],{"id":486,"title":403,"link_href":487,"link_target":225,"class":488},69841,"https://www.lallemandanimalnutrition.com/en/europe/newsletter/",[212],[],{"cta_label":477,"cta_href":478,"cta_target":225},[],[493,512,525],{"id":494,"title":268,"link_href":212,"link_target":225,"child":495},453,[496,498,500,502,504,506,508,510],{"id":497,"title":275,"link_href":276,"link_target":225},455,{"id":499,"title":280,"link_href":281,"link_target":225},456,{"id":501,"title":285,"link_href":286,"link_target":225},460,{"id":503,"title":290,"link_href":291,"link_target":225},461,{"id":505,"title":295,"link_href":296,"link_target":225},459,{"id":507,"title":300,"link_href":301,"link_target":225},454,{"id":509,"title":305,"link_href":306,"link_target":225},458,{"id":511,"title":310,"link_href":311,"link_target":225},457,{"id":513,"title":418,"link_href":212,"link_target":225,"child":514},512,[515,517,519,521,523],{"id":516,"title":398,"link_href":399,"link_target":225},515,{"id":518,"title":424,"link_href":425,"link_target":225},514,{"id":520,"title":449,"link_href":450,"link_target":225},516,{"id":522,"title":465,"link_href":466,"link_target":225},513,{"id":524,"title":454,"link_href":455,"link_target":225},517,{"id":526,"title":477,"link_href":212,"link_target":225,"child":527},518,[528,530],{"id":529,"title":482,"link_href":483,"link_target":225},519,{"id":531,"title":403,"link_href":487,"link_target":225},69840,{"title":533,"networks":534},"Stay in touch",[535,539,543],{"icon":536,"cta_label":537,"cta_link":538,"cta_target":219},"\u003Csvg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" title=\"linkedin\" xmlns=\"http://www.w3.org/2000/svg\">\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.31465 9.92365H12.4715V11.4962C12.9263 10.5918 14.0925 9.77915 15.8444 9.77915C19.2027 9.77915 20 11.5795 20 14.8826V21H16.6V15.6348C16.6 13.7537 16.1453 12.693 14.9876 12.693C13.3819 12.693 12.7147 13.8362 12.7147 15.634V21H9.31465V9.92365ZM3.4845 20.8555H6.8845V9.77915H3.4845V20.8555ZM7.37155 6.1675C7.37168 6.45248 7.31516 6.73465 7.20528 6.9976C7.0954 7.26055 6.93435 7.49904 6.7315 7.6992C6.32044 8.10773 5.76404 8.33641 5.1845 8.335C4.60598 8.33461 4.05086 8.10652 3.6392 7.70005C3.43708 7.49921 3.27658 7.26045 3.16689 6.99747C3.05721 6.73448 3.00049 6.45244 3 6.1675C3 5.59205 3.2295 5.04125 3.64005 4.63495C4.05135 4.22793 4.6067 3.99975 5.18535 4C5.76505 4 6.32095 4.22865 6.7315 4.63495C7.1412 5.04125 7.37155 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d=\"M422.6 193.6c-5.3-45.3-23.3-51.6-59-54 -50.8-3.5-164.3-3.5-215.1 0 -35.7 2.4-53.7 8.7-59 54 -4 33.6-4 91.1 0 124.8 5.3 45.3 23.3 51.6 59 54 50.9 3.5 164.3 3.5 215.1 0 35.7-2.4 53.7-8.7 59-54C426.6 284.8 426.6 227.3 422.6 193.6zM222.2 303.4v-94.6l90.7 47.3L222.2 303.4z\">\u003C/path>\u003C/g>\u003C/svg>","Watch and learn","https://www.youtube.com/user/LallemandAnimalNutri",[548,555,562],{"title":549,"text":552,"cta_label":553,"cta_link_href":554,"cta_link_target":225},[550,551],"Need","help?","Our experts will be happy to help you find the right solution for your needs.","Contact us","https://www.lallemandanimalnutrition.com/en/europe/contact/contact-us",{"title":556,"text":559,"cta_label":560,"cta_link_href":561,"cta_link_target":219},[557,558],"Ruminant Digestive","System","Learn more about the role of rumen microorganisms and their impact on the host’s performance and health.","Visit ruminantdigestivesystem.com","https://ruminantdigestivesystem.com/",{"title":563,"text":565,"cta_label":566,"cta_link_href":567,"cta_link_target":219},[564,212],"Magniva","Take control of silage quality","Visit magniva.com","https://magniva.lallemandanimalnutrition.com/",[569,573],{"id":570,"title":571,"link_href":572,"link_target":219},68150,"Privacy and cookies policies","https://policies.lallemand.com/privacy-and-cookies-policy/",{"id":574,"title":575,"link_href":576,"link_target":219},68151,"User terms and conditions","https://policies.lallemand.com/user-terms-and-conditions/","search",{"help_text":579,"cards":585},{"text":580,"cta_label":584,"cta_page_link":478},[581,582,583],"Try searching by product name or product category","Try checking your spelling","Broaden your search by using fewer or more general words","Send feedback",[586,593],{"title":587,"icon":212,"cta_page_links":588},"Quick links",[589,591],{"cta_label":590,"cta_page_link":316},"Explore our products",{"cta_label":592,"cta_page_link":394},"Find helpful resources",{"title":594,"icon":212,"cta_page_links":595},"Need help?",[596],{"cta_label":597,"cta_page_link":478},"Contact an expert",[],{"post_type":600,"template":601,"category":602,"breadcrumb":603,"page_attributes":610,"header":612,"content":631,"footer":636,"sidebar":980,"seo":990,"alternate":1059,"market_language_links":1237,"default_language_page_slug":1251,"google_analytics_parent_pages":1252},"resource","single","Blog",[604,607,608],{"title":605,"link":606},"Home","https://www.lallemandanimalnutrition.com/en/europe",{"title":393,"link":394},{"title":609,"link":212},"Industry testimonial: “We rely on technology marketing to bring real value to customers”",{"container_padding":611,"has_sidebar":270},{"rm-padding-top":81,"rm-padding-bottom":81},{"name":613,"data":614},"header-article",{"header_article_context":602,"header_article_reading_minutes":615,"header_article_title":609,"header_article_image":616,"header_hide_featured_image":77},4,{"format":617,"title":630,"alt":212,"caption":212,"description":212},{"medium":618,"large":622,"x-small":623,"small":627,"x-large":628,"orig":629},[619,620,621,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/industry-testimonial-hi-link-3.png",751,400,[619,620,621,81],[624,625,626,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/industry-testimonial-hi-link-3-600x320.png",600,320,[619,620,621,81],[619,620,621,81],[619,620,621,81],"industry-testimonial-hi-link",[632],{"name":633,"data":634},"classic",{"content":635},"\u003Ch2>Beijing Hilink International Biotechnology – Mr. Zuo Jianbin, President.\u003C/h2>\n\u003Cp>Beijing Hilink International Biotechnology is a company founded in 2010, committed to using high-tech products to serve domestic and international feed companies.\u003C/p>\n\u003Ch2>How long have you been working with Lallemand Animal Nutrition’s products? Can you tell us how you feel about working with Lallemand Animal Nutrition?\u003C/h2>\n\u003Cblockquote>\u003Cp>\u003Cem>The cooperation between Hilink and Lallemand Animal Nutrition began in October 2011, and we have been very pleased with it. Lallemand provides strong support for us in the Chinese market, especially in recent years, through its product promotion in the local market. The team shows a high degree of professionalism in their work, which also makes the cooperation very successful.\u003C/em>\u003C/p>\u003C/blockquote>\n\u003Ch2>Hilink has been promoting LEVUCELL SB (\u003Cem> cerevisiae boulardii\u003C/em> CNCM I-1079) in the Chinese market and achieved good results. Can you share with us your successful experience?\u003C/h2>\n\u003Cblockquote>\u003Cp>\u003Cem>The Chinese market is different from other countries, the animal husbandry market is more complex. Take the local feed industry as an example, there is a large demand for commercial feed, with the continuous increase of China’s population. With the development of animal husbandry, the feed output has been steadily increasing. However, the total number of feed mills has actually decreased. Secondly, non-pollution, residue-free, green food has become the top consumption trend with the improving living standards. Therefore, as the source of quality and safety issues — animal feeds have received increasing attention.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Generally speaking, we have encountered some challenges in the Chinese market, but thanks to Lallemand Animal Nutrition products and their technical advantages, we have quickly found a good position in the market. Different from the other domestic and international companies that focus on relationship marketing, we mainly deploy technology marketing to bring real value to customers, guarantee the quality and stability of products, and — more importantly — ensure the efficacy of products‘ applications on animals. I can tell you that in the nearly 10 years of product promotion, almost no customers have been lost because of product quality or technical problems, which also makes us more convinced of the strategy we choose.\u003C/em>\u003C/p>\u003C/blockquote>\n\u003Ch2>How have you tackled the challenges created by African swine fever?\u003C/h2>\n\u003Cblockquote>\u003Cp>\u003Cem>African swine fever has been a heavy blow to domestic pig production. The live pig and sow stocks have dropped significantly year-over-year in 2019, which has brought us a lot of challenges. Today, the market has been recovering at a fast pace, faster than expected, and the whole picture is changing very fast. To face these challenges, first of all, we have increased efforts focusing on customer maintenance and also actively looked for new opportunities with new customers. However, it is much more difficult to expand new customers than before. In this context of African swine fever, customers’ biggest concern is biosecurity.\u003C/em>\u003C/p>\u003C/blockquote>\n\u003Ch2>Controlling African swine fever is a difficult long-term struggle, what can you expect in the future?\u003C/h2>\n\u003Cblockquote>\u003Cp>\u003Cem>First, the Chinese government attaches great importance to its support of the pig industry; second, the current high pig prices will stimulate investment in the pig industry and help some companies to resume production quickly. From this perspective, many things can be done. Some enterprises have chosen to alleviate the situation of decreased sow stock by retaining the crossbred sows in the farms. Technically speaking, three crossbred sows are not breeding sows. There are some challenges in keeping these sows as breeding sows, such as low productivity, decreased anti-stress ability, decreased milk production, etc.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Lallemand Animal Nutrition and the Yang Xiang Group conducted a trial together on LEVUCELL SB®, the trial results show that LEVUCELL SB® can improve sows’ anti-stress ability during the perinatal period, improve the colostrum quality and the health condition of newborn piglets, and it decreased the mortality rate.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Today, pig farms attach great importance to newborn piglets, which will bring us more opportunities. We will continue to leverage Lallemand’s scientific and technical advantages, cooperate with domestic experts and regularly invite international experts to communicate and guide work to China while combining with our in-depth understanding of the domestic market, we would bring true value to our customers to help them to be differentiated in the market and improve their competitive advantages in the market.\u003C/em>\u003C/p>\u003C/blockquote>\n",{"published":637,"updated":212,"tags":638,"related_content":641},"2021-02-23",[639,640],"Industry testimonial","Lallemand Animal Nutrition",[642,941],{"term_name":643,"term_slug":643,"term_page_link":394,"term_items":644},"all",[645,674,693,709,724,743,759,775,791,807,823,839,855,871,887,903,919],{"resource_title":646,"resource_date":647,"resource_excerpt":648,"resource_image":649,"resource_url":672,"resource_icon":77,"resource_action":673,"resource_type":602},"Building Expertise Through Experience: Tom Mullins’ Lallemand Journey","2025-06-17 13:21:14","With nearly a decade at Lallemand Animal Nutrition, Fermentation and R&D Manager Tom Mullins has transformed from a fresh biological sciences graduate into a seasoned leader overseeing bacterial fermentation and production at the company’s Malvern facility. Based at the Malvern, […]",{"format":650,"title":671,"alt":212,"caption":212,"description":212},{"medium":651,"large":655,"x-small":659,"small":662,"x-large":666,"orig":670},[652,653,654,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2025/07/tom-mullins-lancom-article-1000x522.png",1000,522,[656,657,658,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2025/07/tom-mullins-lancom-article-1200x626.png",1200,626,[660,625,661,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2025/07/tom-mullins-lancom-article-600x313.png",313,[663,664,665,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2025/07/tom-mullins-lancom-article-800x417.png",800,417,[667,668,669,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2025/07/tom-mullins-lancom-article.png",1300,678,[667,668,669,81],"tom-mullins-lancom-article","https://www.lallemandanimalnutrition.com/en/europe/stories/building-expertise-through-experience-tom-mullins-lallemand-journey/","Read",{"resource_title":675,"resource_date":676,"resource_excerpt":677,"resource_image":678,"resource_url":692,"resource_icon":77,"resource_action":673,"resource_type":602},"Saccharomyces boulardii was discovered in Vietnam 100 years ago… and it comes from lychees","2023-07-21 10:15:16","Long before the land became known as Vietnam, following on the footstep of microbiologists Alexandre Yersin and Louis Pasteur, Henri Boulard was trying to understand why locals were dying from a cholera epidemic, which was marked by severe diarrhea. He […]",{"format":679,"title":691,"alt":212,"caption":212,"description":212},{"medium":680,"large":682,"x-small":684,"small":686,"x-large":688,"orig":690},[681,653,654,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/06/LAN-FU51-lychees-1000x522.png",[683,657,658,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/06/LAN-FU51-lychees-1200x626.png",[685,625,661,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/06/LAN-FU51-lychees-600x313.png",[687,664,665,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/06/LAN-FU51-lychees-800x417.png",[689,668,669,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/06/LAN-FU51-lychees.png",[689,668,669,81],"LAN-FU51-lychees","https://www.lallemandanimalnutrition.com/en/europe/stories/saccharomyces-boulardii-was-discovered-in-vietnam-100-years-ago-and-it-comes-from-lychees/",{"resource_title":694,"resource_date":695,"resource_excerpt":696,"resource_image":697,"resource_url":708,"resource_icon":77,"resource_action":673,"resource_type":602},"Industry testimonial: “With the launch of the MAGNIVA range in Brazil our partnership is working well and reaping excellent results”","2022-08-08 02:59:13","Marcelo BULMAN, Country Manager Brazil, Biogénesis Bagó, tells about our partnership, and how the launch of MAGNIVA in Brazil has led to excellent results.",{"format":698,"title":707,"alt":212,"caption":212,"description":212},{"medium":699,"large":701,"x-small":702,"small":704,"x-large":705,"orig":706},[700,620,621,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/industry-testimonial-biogenesis-bago-3.png",[700,620,621,81],[703,625,626,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/industry-testimonial-biogenesis-bago-3-600x320.png",[700,620,621,81],[700,620,621,81],[700,620,621,81],"industry-testimonial-biogenesis-bago","https://www.lallemandanimalnutrition.com/en/europe/stories/industry-testimonial-marcelo-bulman-biogenesis-bago/",{"resource_title":710,"resource_date":711,"resource_excerpt":696,"resource_image":712,"resource_url":723,"resource_icon":77,"resource_action":673,"resource_type":602},"Industry testimonial: “Nowadays, the use of positive biofilm is required, not just as an additional measure, but as a necessary one.”","2022-07-08 14:05:04",{"format":713,"title":722,"alt":212,"caption":212,"description":212},{"medium":714,"large":716,"x-small":717,"small":719,"x-large":720,"orig":721},[715,620,621,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/industry-testimonial-Patrick-CHABROL-2-3.png",[715,620,621,81],[718,625,626,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/industry-testimonial-Patrick-CHABROL-2-3-600x320.png",[715,620,621,81],[715,620,621,81],[715,620,621,81],"industry-testimonial-Patrick-CHABROL","https://www.lallemandanimalnutrition.com/en/europe/stories/industry-testimonial-patrick-chabrol/",{"resource_title":725,"resource_date":726,"resource_excerpt":727,"resource_image":728,"resource_url":742,"resource_icon":77,"resource_action":673,"resource_type":602},"Frédérique Chaucheyras-Durand, Ruminant Center of Excellence: “What I like about working in research is that we are always questioning things and ourselves”","2021-02-05 09:34:54","Meet our researcher: Frédérique Chaucheyras-Durand, Research Manager, Ruminant Center of Excellence.",{"format":729,"title":741,"alt":212,"caption":212,"description":212},{"medium":730,"large":734,"x-small":735,"small":738,"x-large":739,"orig":740},[731,732,733,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/frederique-c-durand-coe-3.gif",750,421,[731,732,733,81],[736,625,737,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/frederique-c-durand-coe-3-600x337.gif",337,[731,732,733,81],[731,732,733,81],[731,732,733,81],"frederique-c-durand-coe","https://www.lallemandanimalnutrition.com/en/europe/stories/frederique-chaucheyras-durand-lallemand-centers-of-excellence-interview/",{"resource_title":744,"resource_date":745,"resource_excerpt":746,"resource_image":747,"resource_url":758,"resource_icon":77,"resource_action":673,"resource_type":602},"Caroline Achard, Monogastric Center of Excellence: “I really enjoy working on microbiota research. Because this is an evolving subject, there’s always new material and new technologies”","2021-01-29 09:27:49","Meet our researcher: Caroline Achard, Research Scientist, Monogastric Center of Excellence.",{"format":748,"title":757,"alt":212,"caption":212,"description":212},{"medium":749,"large":751,"x-small":752,"small":754,"x-large":755,"orig":756},[750,732,733,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/caroline-achard-coe-3.gif",[750,732,733,81],[753,625,737,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/caroline-achard-coe-3-600x337.gif",[750,732,733,81],[750,732,733,81],[750,732,733,81],"caroline-achard-coe","https://www.lallemandanimalnutrition.com/en/europe/stories/caroline-achard-lallemand-centers-of-excellence-interview/",{"resource_title":760,"resource_date":761,"resource_excerpt":762,"resource_image":763,"resource_url":774,"resource_icon":77,"resource_action":673,"resource_type":602},"Yacine Lebbaoui, Ruminant Center of Excellence: “At the Centers of Excellence, I feel like we are technical and into the action”","2021-01-22 13:20:01","Meet our researcher: Yacine Lebbaoui, R&D Assistant, Ruminant Center of Excellence.",{"format":764,"title":773,"alt":212,"caption":212,"description":212},{"medium":765,"large":767,"x-small":768,"small":770,"x-large":771,"orig":772},[766,732,733,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/yacine-lebbaoui-coe-3.gif",[766,732,733,81],[769,625,737,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/yacine-lebbaoui-coe-3-600x337.gif",[766,732,733,81],[766,732,733,81],[766,732,733,81],"yacine-lebbaoui-coe","https://www.lallemandanimalnutrition.com/en/europe/stories/yacine-lebbaoui-lallemand-centers-of-excellence-interview/",{"resource_title":776,"resource_date":777,"resource_excerpt":778,"resource_image":779,"resource_url":790,"resource_icon":77,"resource_action":673,"resource_type":602},"Pascal Drouin, Forage Center of Excellence: “Microbiology is a versatile and variable field of research. We open new doors in this area!”","2021-01-15 13:18:18","Meet our researcher: Pascal Drouin, Forage Research Manager, Forage Center of Excellence.",{"format":780,"title":789,"alt":212,"caption":212,"description":212},{"medium":781,"large":783,"x-small":784,"small":786,"x-large":787,"orig":788},[782,732,733,81],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/pascal-drouin-coe-3.gif",[782,732,733,81],[785,625,737,270],"https://admin-staging.lallemandanimalnutrition.com/wp-content/uploads/2023/05/pascal-drouin-coe-3-600x337.gif",[782,732,733,81],[782,732,733,81],[782,732,733,81],"pascal-drouin-coe","https://www.lallemandanimalnutrition.com/en/europe/stories/pascal-drouin-lallemand-centers-of-excellence-interview/",{"resource_title":792,"resource_date":793,"resource_excerpt":794,"resource_image":795,"resource_url":806,"resource_icon":77,"resource_action":673,"resource_type":602},"Laurie Guillot, Ruminant Center of Excellence: “There is no monotony: every project is different. 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